LONDON, Feb. 4 -- A London restaurant said it has begun a monthlong promotion to allow customers to skip the bill and pay only what they feel their meal was worth.
The Little Bay restaurant said all patrons who dine during the rest of February will be asked to pay whatever they consider to be a fair amount instead of receiving a bill, Sky News reported Wednesday.
Little Bay owner Peter Ilic said the promotion is aimed at easing the stress of the economic downturn.
"Anything between a penny and 50 pounds ($72) will make me happy, it's entirely up to the customer to decide," Ilic said. "It just seemed the right thing to do with everyone under the cosh and feeling pretty miserable."
"Customers have already paid 20 percent more than the original price," the owner said. "People want to be polite and would be embarrassed not to pay enough."